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又一快時尚巨頭不靈了?一年燒掉12噸庫存衣物,曾被國人排隊哄搶

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又一快時尚巨頭不靈了?一年燒掉12噸庫存衣物,曾被國人排隊哄搶

發布日期:2019-04-01 作者: 點擊:

QIANJINIAN,ZHONGGUOGUAQILEYIZHENKUAISHISHANGFENG,Zara、H&M、YOUYIKUBEICHENGWEISANDASHISHANGJUTOU,HUANYOUGAPDENG,SHOUDAOLENIANQINGRENDEZHUIPENG,XUNSUDEQIANGZHANSHICHANG。HUANBACENGJINGFENGMIZHONGGUODEBANNILU、ZUODANNU、ZHENWEISIDELIUXINGFUZHUANGPINPAIDADEHAOWUHUANSHOUZHILI,RIJIANSHUAILUO。BUGUO,FENGSHUILUNLIUZHUAN,HUANGUOSHENLAIDEBENTUPINPAIFENFENZAICIJUEQI,JIUNA2018NIANYINGSHOULAISHUO,SENMAZENGCHANG30.68%,QIPILANGZENGCHANG14.15%,KABINZENGCHANG16.9%,BAOXINIAOZENGCHANG19.76%,XINUERZENGCHANG122%,YIPIANDAHAOZENGCHANGTAISHI。ERSANDAKUAISHISHANGPINPAI,ZHIYOUYOUYIKUMOZHUNLEZHONGGUOSHICHANGHEXIAOFEIZHE,YEJIZENGCHANGYIQIJUECHEN,Zara、H&MDOUXIANRULEZENGCHANGKUNJING,GUORENSIHUBUZENMEMAIDANLE,“XIXINYANJIU”DESUDUTINGKUAIDE。H&MZI2014NIANDADAOLE36%DEGAOSUZENGCHANGZHIHOU,JIUBAOCHIDUONIANDEWEIZENGCHANG,JINLIANGNIANGENGSHIXIANRUZENGDIANBUZENGYEJIDEGANGAJINGDI,ZHEGECENGZAOGUORENFENGQIANGDEKUAISHISHANGJUTOU,SIHUZAIZHONGGUOBULINGLE。

庫存衣物


广东11选5ZAI3YUECHU,YINGGUOZHUMINGPINPAIPINGGUJIGOUBrand FinanceFABULE“2019QUANQIUZUIYOUJIAZHIFUSHIPINPAI50QIANG”BANGDAN。H&MCONGQUNIANDEDIERMINGDIEDAOLEDISIMING,DADIE16.3%,CHENGWEIQIANSHIMINGZHONGDIEFUZUIDADEPINPAI。ZHEWUYISHIDUIQIZAI2018NIANDEBUGOUYOUXIUDEBIAOXIANDEDAFEN。GENJUYEJIBAOGAOXIANSHI,2018NIANH&MQUANQIUXIAOSHOUEDADAOLE2104YIRUIDIANKELANG(YUEHE1562YIRENMINBI),ZENGCHANG5%,QIZHONGZHONGGUOSHICHANGWEI107.4YIRUIDIANKELANG(YUEHE77YIRENMINBI),YUEZENGCHANG10%。JULEJIE,YEJIZENGCHANGDEYUANYINZHUYAODEYIYUXIANSHANGQUDAODEQIANGJINGZENGCHANG。ZAIMENDIANSHULIANGFANGMIAN,MUQIANH&MJITUANYUQUANQIU71GESHICHANGKAISHECHAOGUO4900JIAMENDIAN,2018NIANZAIZHONGGUOXINZENG33JIAMENDIAN,ZONGSHULIANGDADAOLE465JIA。

引領中國快時尚,曾遭遇國人瘋搶

H&MKEYISHUOSHIQUANQIUKUAISHISHANGXINGYEDEBIZU,CHENGLIYU1947NIAN,BIYOUYIKUZAOJIN20NIAN,ZaraZAO30NIAN。DANGSHIH&MZHUDAPINGJIATESE,ZHUYAOMAINVZHUANG,HOULAICHUANGSHIRENERLIN·PAIERSEN(Erling Persson)SHOUGOULEYIJIANANZHUANGPINPAI,CAIGAIMINGJIAOH&M。H&M“YIZUIHAODEJIAGE,TIGONGLIUXINGYUPINZHI”DELINIANKUAISUZAIOUZHOUKUOZHANG,ZHIHOUJINRUMEIGUO,KAISHIQUANQIUKUOZHANG,DAILAILEYIZHENKUAISHISHANGFENGCHAO。

庫存衣物


H&MYU2007NIANJINRUZHONGGUO,SUIHOUBIANYILUGAOGEMENGJIN,FAZHANSUDUJIKUAI,SHOUDAOLENIANQINGRENDEREPENG,BANSUIZHUSHANGYEDICHANKUOZHANGDEHONGLI,JIANGCHUJIAOCONGYIXIANBUDUANXIACHENDAOERSANSIXIANCHENGSHI。CENGJINGZAIBEIJINGDIYIJIADIANXIDANDAYUECHENGDIANKAIYEDESHIHOU,CHANGMIANSHIFENHUOBAO,SHIYIJIANJINGCHANGPAIDUI,MEIGERENDOUNAZHUHENDUOYIFU,HAOXIANGYAOMASHANGBEIQIANGWANLEYIYANG,KEJIANDANGSHISHOUHUANYINGDECHENGDU。SUOYI,H&MQIANJINIANYESHIBAOCHILE30%DEGAOSUZENGCHANG,LINGGUONEIPINPAIWENFENGSANGDAN。

庫存衣物


H&MZHISUOYIZHEMESHOUHUANYING,ZHUYAOSHIKUANSHIXINYING,JIAGEDILIAN,PINZHIYOUYI,YIJIANJICHUTXUYEJIU40YUAN,GUIDIANDE100DUO,SHEJISHANGYEGENGNIANQING,SHIHEXUESHENGYIZUGENGDUO。PINGJIEZHUGENGFENGFUDEKUANSHI,GENGDIJIA,GENGXINKUAIDENGTEDIAN,ZUIDAXIANDUMANZUXIAOFEIZHEDEXUQIU。CHUANTONGSHISHANGDAIBIAOZHUANGGUI,ERKUAISHISHANGQUESHOUCIJIANG“PINGJIA”XIANGJIEHE,MANZULEDALIANGKEWANGZHUIQIUSHISHANGERYOUQIANQUEJINGJISHILIDERENQUNDEXUQIU。KEYISHUO,KUAISHISHANGZHIYUCHUANTONGSHISHANGXIANGDANGYUYICIJIANGWEIDAJI。

GUONEIDEFUZHUANGPINPAISHANGXINSUDUKENENGSHIYIGEYUEHUOZHESHIYIGEJIDU,DANSHIH&MNENGSUODUANDAOYIZHOUSHENZHISHIGENGDUAN,ZHEZUIDADECHENGDUSHANGMANZULENIANQINGRENDUIXINDEXUQIU。

快時尚不靈了,一年燒掉12噸庫存衣物

YEXUSHIQIANJINIANZAIZHONGGUOSHICHANGFAZHANDETAISHUNLI,RANGH&MCHANSHENGLEGUOYUZIXINDEXINLI,DUIZHONGGUOSHICHANGHEXIAOFEIZHEDEBIANHUAYOUDIANMEIFANYINGGUOLAI,DAOZHIDAO2014NIANZENGCHANGDIANFENGHOU,YEJIZENGCHANGJIUCHIXUDIMI。BIESHUOSHI7NIANDESHIJIAN,JIUSHISANNIANZHONGGUOSHICHANGYEHUIFASHENGFANTIANFUDIDEBIANHUA。

广东11选5MIANDUIZHONGGUOSHICHANGDEBIANHUA,H&MZUOLELIANGGEDADEDONGZUO,YIGEJIUSHIJIXUKAIXIANXIAMENDIAN,LINGYIGEJIUSHIJUJUERUZHUTIANMAODENGDIANSHANGPINGTAI。HOUZHEWUYISHIYIGEJIQIYUCHUNDEDONGZUO,TACUOGUODEKENENGSHIYIDAPIXIAOFEIZHE。ZHEJINIAN,SUIZHUDIANSHANGDEKUAISUFAZHAN,XIANXIAXIAOFEIYIJINGKAISHIPIRUAN,XIAOFEIZHELIUSHIBIJIAOYANZHONG。DIANPUKAIDEYUEDUO,DAIBIAOZHUCHENGBENYUEGAO,ERMEIYOUGAODEZHOUZHUANLV,XIAOFEIZHELIULIANGZHICHENG,HENKENENGJIUHUIDAOZHIKUCUNBUDUANTISHENG。ZHEYANGDEJIEGUOJIUSHIMEIZENGJIAYIGEMENDIAN,JIUSHIZENGJIAYIFENCHENGBEN,JIASHANGXIANXIAMENDIANZUJINLIANNIANDEZENGCHANG,LINGXIANXIADIANPUDEJINGYINGBIANDEGENGJIAKUNNAN。

YOUYIKUYIJINGZAIXIANSHANGMAIHUOHENDUONIANLE,ERQIENALEDUOCIDESHUANGSHIYIXIAOSHOUGUANJUN,QUNIANGENGSHINAXIATIANMAOSHUANGSHIYINANNVZHUANGSHUANGLIAOXIAOSHOUGUANJUN,YITIANXIAOSHOUETUPOLE10YI。GUOQUJINIAN,WUYISHIZHONGGUODIANSHANGGAOSUFAZHANDEHONGLIQI,CUOGUOZHONGGUODIANSHANGHONGLIQI,YEYIWEIZHUCUOGUOLEXIAOFEIXIGUANDEPEIYANG。YUANBENNENGGOUTONGGUODIANSHANGFUSHEDAODEXIACHENCHENGSHIXIAOFEIZHE,YIJINGYANGCHENGLETAOBAOWANGDIANGOUWUDEXIGUAN,BINGQIEZHUJIANXIAOFEISHENGJI。ZHIDAO2018NIAN3YUE,H&MCAIFANRANXINGWU,RUZHULETIANMAO,DONGZUOSHIZAISHITAIMANLE。

庫存衣物


广东11选5“KUAISHISHANG”YULENG,CHULEBENTUFUZHUANGPINPAIDEFUSUWAI,HUANYOUYIGEGENGZHONGYAODEYUANYINSHIWANGHONGDIANDEJUEQI,DAPIDEWANGHONGDIANJIANGNIANQINGRENXIYINGUOQU,YIGEZHANGDAYIYINIANJIUNENGMAI10GEYI,QISUOZAIDEWANGHONGDIANSHANGGONGSIRUHAN,PEIYANGLEJISHIGEWANGHONGDIANPU,YINIANDEXIAOSHOUEBUBIYIJIAZHONGXINGDEFUZHUANGPINPAICHA,GENGHEKUANGTAOBAOLIYOUDAPIZHEYANGDEDIANPU,ZHEDUIKUAISHISHANGSHIZUIDADECHONGJI。YOUYIKUWEISHENMENENGDIDANGZHUCHONGJINI?YINWEIZAIHENDUOXIAOFEIZHEYANZHONG,YIKAOYOUZHIJICHUKUANHEGAOKEJIXINGCHENGJINGZHENGYOUSHIDEYOUYIKUYEBUZAISHIKUAISHISHANGPINPAI。

SUOYI,SUIZHUXIAOSHOUZENGSUTINGZHI,SHIH&MDEKUCUNGUIMOJINYIBUKUODA。2018NIANSHANGBANNIAN,H&MKUCUNDADAOLE363.33YIRUIDIANKELANG(YUEHE40YIMEIYUAN),TONGBIZENGCHANGLE13%。

广东11选5GAOKUCUNBENLAIJIUSHIYIGEFANNAO,DANH&MZUOLEYIGELINGQIXINGXIANGSHOUSUNDESHIQING。YIBANFUZHUANGGONGSICHULIKUCUNJIUSHIDAZHEQINGHUO,ERH&MWEILEWEIHUQIPINPAIXINGXIANG,JIBUYUANYIDAZHECHUSHOU,YEBUYUANYIJUANDIAO,NINGYUANYIBAHUOSHAODIAO。SUOYI,H&MXIANZAIYINIANYAOSHAODIAO12DUNDEKUCUNYIWU,GUOQU5NIAN,SHAODIAOLEJIANGJIN60DUN。YIMIANDAZHEHUANBAOKOUHAO,YIMIANRANSHAOYIWUWURANHUANJING,ZHERANGH&MXINGXIANGDASUN。

庫存衣物


H&MYESHIXUNQIUZHUANXING,ZICONGJINRUXIANSHANGSHICHANGHOU,QIXIAOSHOUEYOUYIDINGDEHUINUANJIXIANG,ZHESHUOMINGSHIZHENGQUEDEZHANLVE,JIUSHIKANLUOHOUJINGZHENGDUISHOUZHEMEJIU,NENGBUNENGGANSHANGLE。ZAIXIANXIASHICHANG,H&MYIJIUSHIBAOCHIZHUKUOZHANGDECELVE,2019NIANDIYIJIDUYOUXINZENGLE5JIAMENDIAN。LINGWAI,H&MYEKAIQILEMINGXINGDAIYANRENCELVE,XIANHOUYAOQINGLEWANGYUAN、ZHANGYIXINGDENGDANGHONGXIAOXIANROUDAIYAN,SHITUTONGGUOCILAIGAIJINDIMIDEYEJI。

BUGUO,DANGDIANSHANGHONGLIXIAOSHI,JINGZHENGBAIREHUA,XIAOFEIZHEYANGUANGBIANDEYUFATIAOTI,TEBIESHIZHONGGUOSHICHANG,KUAISHISHANGYUANYOUDESHANGYEMOSHIYEMIANLINZHUBEIDIANFU,SUIRANKAISHIZHAOMINGXINGDAIYANKEYIJIANXIEXINGWEIXIAOFEIZHEDAILAIJINGXIERCIJIXIAOFEI,DANXIANGYAOBAOCHICHANGJIUDEWENDINGZENGCHANG, HUANSHIYAOZAICHANPINSHANGXIAGONGFU,BUDUANCHUANGXIN,WEIYONGHUDAILAIGENGJIACHAOCHUYUQIDECHANPIN,CAINENGFUHUONIANQINGRENDEXIN。


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